|
EN
Subscribe to our Newsletter
Light, in Vetro’s universe, is never merely functional. It moves softly through glass, diffusing warmth and presence into a room. Balancing Danish restraint with Italian craftsmanship, the brand transforms illumination into atmosphere, redefining luxury as something intimate, deliberate, and quietly radiant.
By Zara Saberi
Imagine a world where light tastes faintly of candy, and silence shines.
A world where color moves slowly, not as pigment, but as emotion. Where glass is not solid, but suspended between breath and memory. Where objects do not occupy space; they soften it.
That is the world of Vetro.
Inside VETRO’s showroom, Prøvestensbroen 3A, 2300 Copenhagen
Photo: Courtesy of VETRO
Here, nothing shouts. Nothing demands attention. Instead, everything glows, quietly, deliberately, infinitely. Colors bloom like pastel confections dissolving into air. Surfaces appear weightless, yet carry the gravity of touch. Each curve feels inevitable, as though it always existed, waiting to be formed.
Vetro lives in the space between restraint and desire. It is restraint softened by warmth. Serenity shaped by flame. Precision softened by hand. It is not a collision of cultures, but a slow, tender negotiation between them.
In a time obsessed with speed, Vetro moves differently. It lingers. It allows heat to settle, breath to shape, silence to speak. Its pieces are not designed to impress at first glance; they are designed to stay. To reveal themselves gradually, in the way morning light passes through colored glass, in the way evening warmth gathers beneath a softly glowing shade.
There is something almost edible about the palette, ambers that feel like melted caramel, opals like whipped cream, pastels that hover between nostalgia and modernity. Yet beneath the sweetness lies discipline. Proportion. Clarity. A devotion to form.
Every Vetro piece holds a quiet duality:
Warm, yet weightless. Emotional, yet composed.
Fragile, yet enduring.
Unlit, it rests like a sculptural pause, meditative, still.
Lit, it exhales.
And in that exhale, space transforms.
Vetro does not treat light as a utility. It treats it as an atmosphere , as an emotional architecture that shapes how we feel within a room. Light becomes something tactile, almost intimate. It does not illuminate from above; it gathers around you.
Glass, in this universe, is not just material. It is medium. It remembers heat. It records touch. It carries centuries of technique within a surface that appears impossibly soft.
There is intention in every decision, but never rigidity. There is structure, but always room for nuance. Nothing feels accidental, yet nothing feels forced.
Vetro is not a loud design. It is a design that breathes. It invites you to slow down. To notice. To stay present with light as it shifts throughout the day. To understand that beauty does not have to declare itself to be felt.
It simply needs to glow.
At first glance, Vetro feels almost weightless, its sculptural forms suspended between silence and light. Yet behind this quiet poetry lies a deliberate dialogue between Scandinavian restraint and the centuries-old mastery of Murano glass. To understand how these two worlds converge, we spoke with Simone Voigt, founder and creative director of Vetro, about craft, emotion, and the subtle power of illumination.
Simone Voigt, founder and creative director of VETRO
Photo: Courtesy of VETRO
-Murano glass carries centuries of tradition. How do you balance the respect for that heritage with contemporary design innovation?
Murano glass has a strong artisanal foundation, and we rely on its time-tested techniques while exploring new colours, expressions and forms. For me, innovation does not mean breaking with tradition but building on it. The Murano maestros remain the best precisely because they keep an open mind and continually push their craft forward. We try to follow the same mindset: honour the heritage, understand the techniques deeply, and use that knowledge to create something contemporary and relevant today.
-Each piece bears traces of the hand that shaped it. How do you embrace imperfection as part of beauty?
We see imperfections as marks of authenticity. We make a point of showing that our lamps are not identical, and that is exactly what gives them life. The natural variations in mouth-blown glass are part of the material’s character and a reminder of the hands that shaped each piece. For us, that uniqueness is a fundamental part of beauty.
-In an age of fast production, what does sustainability mean to Vetro, both in craft and philosophy?
Sustainability is about creating objects that last. Handcrafted production, timeless design, and respect for materials ensure that our lamps are cherished for decades, ideally passed down through generations.
-In a world increasingly digital and fast-paced, how important is touch, the human hand, in preserving emotional authenticity in design?
Touch is vital. The human hand introduces warmth, nuance and individuality that no digital process can replicate. In glass especially, you feel it immediately, the light reflects differently from piece to piece because each one carries its own subtle variations. These differences give the work personality and depth, preserving a sense of authenticity and emotional resonance. In a fast-paced world, that human presence feels more meaningful than ever.
-Your lamps almost feel alive, they breathe light rather than emit it. How do you interpret the emotional power of illumination in design?
The glass has a life of its own, and each colour creates its own quality of light. Because the minerals that give the glass its colour are mixed by hand and then shaped through many stages, the final outcome can vary from piece to piece. That variation is part of what makes the illumination feel alive rather than mechanical.
Murano Candy Ø30 flush mount in yellow/white swirl, mouth-blown by Italian artisans
Muranovintagecp, founder Simone Voigt
Photo: Courtesy of VETRO
-Lighting influences how people feel within a space. What kind of emotion or atmosphere do you hope your pieces bring into someone’s home?
We aim to create warmth, calm and a subtle sense of joy. Good lighting should shape the atmosphere without overwhelming the room, and it should support reflection, presence and connection. Each colour contributes to that feeling in its own way. Warm tones bring comfort and a sense of softness, especially in the darker months. Cooler hues can create clarity and a more focused mood. Soft yellows feel uplifting and optimistic, while whites give a clean, calm foundation that works in almost any space. Our goal is that each piece enhances the emotional quality of a room in a way that feels natural and lived-in.
-Vetro lamps seem to have two identities, one in silence, and one in light. How do you approach designing for both states: the stillness of the unlit form and the liveliness of illumination?
We design for duality. Unlit, the lamp is sculptural and meditative. Lit, it comes alive with energy and warmth. Both states are considered in form, transparency, and proportion to allow its function in everyday life.
-If each Vetro lamp were a personality, what would it say about the person who chooses it?
It reflects curiosity, appreciation for craft, and a love for beauty. It speaks of the versatility of the owners and the consideration that goes into acquiring.
-Vetro designs are objects of daily use, yet they carry an aura of art. How do you find the balance between function and beauty?
Function guides the design, but beauty elevates it. We aim to focus on usability without compromising on aesthetics.
Kine Vinje’s vibrant home, featuring VETRO lamp
Photo: Courtesy of VETRO
-Are there particular memories, places, textures, or even sounds that often find their way into your creations?
Scandinavian light, Venetian landscapes and the textures of traditional glasswork are constant references for me. The softness of Nordic daylight, the colours of Murano and the sounds and rhythms of the glass studio all stay with me. These impressions naturally shape the colours I choose, the forms I’m drawn to and the quiet, steady character of our pieces. They’re not direct reproductions of memories, but they influence how the work feels.
-As a creative, what does silence mean to you in the process of making, is it space for reflection or part of the rhythm of creation?
Silence is essential for reflection and observation. It allows ideas and forms to emerge naturally and gives rhythm to the process.
-How do you personally define elegance, not as style, but as a state of being?
Elegance is clarity, restraint, and harmony. It is quiet confidence expressed through proportion, material, and light.
-Design today often risks becoming overly aesthetic, “beautiful, but hollow.” How do you ensure meaning remains at the center of creation?
Meaning comes from craft, emotion, and interaction with light. Every piece is designed to evoke feeling and presence, not just visual appeal.
-Do you think beauty still has a moral or emotional responsibility in today’s world, to heal, to inspire, or to bring people closer?
Absolutely. Thoughtful design can inspire, comfort, and connect people, bringing subtle moments of joy and reflection into daily life.
Marrit de Lang’s vibrant home, featuring VETRO lamps.
Photo: Courtesy of VETRO - Lottevanuittert
Inside David Bromstad’s dreamlike candy home, illuminated by VETRO lamps.
Photo: Courtesy of VETRO- Abbyliga.interiors
-Vetro’s work feels like a conversation between cultures, Italian craftsmanship and Nordic design philosophy. How do you see your role in the broader dialogue between tradition and modern identity in design today?
To be honest, I don’t think in terms of strict cultural boundaries anymore. Collaboration today isn’t defined by geography but by shared values and a shared commitment to quality. What matters to us is the dialogue between people, not borders. Our work naturally reflects both Italian glassmaking and Nordic design because those are the perspectives we bring into the process.
But rather than framing it as cultures in contrast, we see it as a partnership built on trust, curiosity and respect for the craft. Tradition and modern identity evolve together when people collaborate openly, and that’s the space we operate in.
-Many design brands today focus on global expansion. For Vetro, is it more about growth or about cultivating intimacy with those who truly understand the craft?
It has taken years to find the right glassblowers and to develop the expression that defines our designs, so our priority is to share that work with care and clarity. For us, it’s less about rapid global growth and more about cultivating a genuine connection with people who appreciate the craft.
We want people to feel the personality each piece brings into a space. That’s also why our showroom in Copenhagen is such an important part of our approach - you can choose your lamp in person, sense the differences between the pieces, and take it home or have it shipped. That moment of selection always feels incredibly personal.
Growth can be meaningful if done with intention.
-How do you envision light, the essence of your work, shaping the emotional architecture of modern homes and lives?
Light defines the atmosphere. Our lamps shape spaces, influence mood, and encourage reflection, connection, and comfort in modern living.
-What story do you hope each lamp tells once it becomes part of someone’s home?
Each lamp should tell a story of craftsmanship, emotion, and warmth, becoming a living part of the home’s atmosphere.
-Among your creations, is there a particular lamp and color that has become the most beloved or sought-after?
The Murano Candy series is particularly popular, especially vibrant amber, whites, and playful pastel combinations. These pieces bring energy and personality to any room. That said, I also love the very clear expression in the white opal glass. It’s so subtle but speaks so loud.
-When people look back at Vetro years from now, what do you hope they will remember most about the brand?
We hope to be remembered for craftsmanship, color, and the poetic interplay of light, bridging tradition and contemporary life.
-If Vetro could share one message with the new generation of designers and dreamers, what would it be?
Stay true to your own vision. There’s no single right way to create.
-If your work could speak, in the language of light and glass, what would it whisper to the world?
It would whisper: observe and stay present
Vetro is more than glass; it is the marriage of centuries-old Murano craftsmanship and Scandinavian clarity, where heritage and innovation coexist in quiet harmony.
Each piece embodies meticulous attention, human touch, and the subtle intelligence of form, proving that craft is as much a mindset as it is a technique. Yet Vetro’s work is not merely about making objects, it is about shaping the way we inhabit our spaces.
Light becomes atmosphere, emotion, and presence; each hue, curve, and variation whispers of human touch and invites reflection. In a world obsessed with speed, Vetro encourages us to slow down, to notice, to linger.
Its lamps do not simply illuminate, they transform, creating warmth, serenity, and a delicate poetry that endures. When people look back, they will remember not only luminous forms but the intelligence, subtlety, and emotional resonance that define the brand.
Vetro does not just glow, it inspires, invites, and shapes the very way we feel within our homes.
Written by Zara Saberi
Research and references are used for contextual accuracy.
